Wednesday, 28 October 2009

Operation Postcard


So, I’ve been hard at work on Book Deux and on the last few things before the birth of The Dating Detox. The lovely people at Harper Collins and Midas PR are doing lots of stellar publicity things, and – probably because I’m a copywriter, so thinking up this stuff is my gluten-free bread and low-fat spread – I’m trying to think of extra ways to tell the above-average gal on the street about the book...

I'm starting a postcard campaign that will 1) create intrigue / interest (“Great Scott! A daring statement about dating that approaches it like ‘twere a health issue!”) 2) make people laugh (“Goodness, if THIS makes me laugh then by jiminy, that BOOK will make me laugh too”) 3) tell them a little about the book on the back blurb (“Dating is a dangerous sport, you say?” 4) invite people to order the book (“Amazon, I must go there forthwith”) 5) have an element of showoff/keepability (“I must show Jennifer/Jessica/June and then pin it to my armoire”).

I have a soft spot for natty postcards. I’ve always kept ones that make me laugh, and pinned them on to my computer monitor at work. Though perhaps I’m just that sort of dork.

The problem, of course, is how to get the postcards in the hands of the right people, without resorting to storming the TopShop online order delivery centre and thrusting one into each and every delivery box, which would be the ideal solution… But let me worry about that. (Or, email me with ideas. That works too. A few brilliant and beautiful friends have come up with seriously ace suggestions, so we’re on the right track.)

The postcards are attached. Let me know what you think. Or email me if you’d like me to send you the whole set, (send them on to your friends! I know, unlikely, unless, again, you are a dork like moi).

The front on is the back, which is the same across all the postcards, the rest are the different covers.

Oh, and if you think it’s a seriously stupid idea, and it’s one of those things that I find hilarious and no one else does – more than possible – than let me know. Very, very gently.

No comments:

Post a comment